Monday, May 11, 2020
Thursday, April 30, 2020
Saturday, April 25, 2020
Shelter Advert Notes
Shelter Advert Notes
Asa - Advertising standards authority
ASA also cover
Charity Advertisement Rules
Asa - Advertising standards authority
- Had set strict rules for advertising in all of the media.
- Have power to "pull" any advertisements of the radio the press or on the television.
- Asa will investigate the complaint and make a choice whether to disagree or to agree with the complaint that had been made
- advertisers have to obey to the ASA rules and regulations of advertising.
ASA also cover
- How advertisers use your personal information to advertise to eg via your texts and emails.
- How sales promotions are run such as draws and competitions etc.
- Making sure consumers get the mail order goods or refunds when ordering from newspapers.
Charity Advertisement Rules
- Hand with care and discretion matters to arouse strong emotions in the audience
- Not suggest that anyone will lack proper feelings
- Respect the dignity of those on whose behalf an appeal is being made
- Not contain comparisons with other charities
- Not mislead or misrepresent in any way about the charity
- Creation of sympathy for the subject of the charity
- Creation of empathy for the subject of the charity shock - make you feel that you have to contribute to the charitable cause
- Involvement - ice bucket challenge, race for life
- annual budget 33.6 bil
Thursday, April 23, 2020
Monday, March 23, 2020
The Big Issue
The Big issue
The Big issue is a street newspaper founded by John Bird and Gordon Roddick in September 1991 and it was published in four continents. The newspaper is fairly frequent and is released weekly. The newspaper is based in London and Glasgow. The newspaper was first issued in September 1991.
It quotes that the Big issue newspapers mission is to "Dismantle poverty by creating opportunities through self help, social trading and business solutions so this means that the main focus of the newspaper is to create opportunities which means they care about other people. As of February 2018 a circulation of 83,073 sold
Key terms
Circulation - number of copies sold.
Readership - the people who buy the magazine who actually read the magazine.
mass Audience - readership on a large scale
Niche audience - narrow group of readers with a particular interest.
Subscription - where a reader pays for a set number of magazines at a set price and then has them delivered.
Masthead - the title of the magazine
Plug - text that plugs a feature will appear inside the magazine.
Puff - a story that is given prominence on the cover
Cover Star - the celebrity featured on the front cover (normally done to invite bigger audiences)
Anchorage text - text that gives the main image context and meaning.
banner - text on the lower section of the cover
Skyline - text that runs along the top of the cover normally the price or the date or the writer.
Advertising in magazines - without any sort of advertisement magazines would not be read by anyone and if a magazine did not include any sort of advertisement of other businesses then the price of that magazine will be 3-4 times more expensive as the price with advertisements and this is because the magazine will receive some money from advertising other businesses for example mcdonalds could pay KFC to advertise their business.
A magazine with a small circulation is more dependent on advertising than one with a large circulation.
Magazines Aims - It was sold only on screens. A publication revolution. The way it works today is the same way it worked when it first came around in 1991 the vendor's buy it for half the cover price then they sell it to their customers and they earn the difference. The big issue is a social enterprise. The big issue built a reputation for access and reputation, stars like george michael came to the big issue first. Big people such as politicians listened to them. One of the Big issues aims was to go global, copies were sold in australia, japan korea and south africa etc. The big issue helped many of the poor earn some money as the homeless sold them all around the world
The Big issue is a street newspaper founded by John Bird and Gordon Roddick in September 1991 and it was published in four continents. The newspaper is fairly frequent and is released weekly. The newspaper is based in London and Glasgow. The newspaper was first issued in September 1991.
It quotes that the Big issue newspapers mission is to "Dismantle poverty by creating opportunities through self help, social trading and business solutions so this means that the main focus of the newspaper is to create opportunities which means they care about other people. As of February 2018 a circulation of 83,073 sold
Key terms
Circulation - number of copies sold.
Readership - the people who buy the magazine who actually read the magazine.
mass Audience - readership on a large scale
Niche audience - narrow group of readers with a particular interest.
Subscription - where a reader pays for a set number of magazines at a set price and then has them delivered.
Masthead - the title of the magazine
Plug - text that plugs a feature will appear inside the magazine.
Puff - a story that is given prominence on the cover
Cover Star - the celebrity featured on the front cover (normally done to invite bigger audiences)
Anchorage text - text that gives the main image context and meaning.
banner - text on the lower section of the cover
Skyline - text that runs along the top of the cover normally the price or the date or the writer.
Advertising in magazines - without any sort of advertisement magazines would not be read by anyone and if a magazine did not include any sort of advertisement of other businesses then the price of that magazine will be 3-4 times more expensive as the price with advertisements and this is because the magazine will receive some money from advertising other businesses for example mcdonalds could pay KFC to advertise their business.
A magazine with a small circulation is more dependent on advertising than one with a large circulation.
Magazines Aims - It was sold only on screens. A publication revolution. The way it works today is the same way it worked when it first came around in 1991 the vendor's buy it for half the cover price then they sell it to their customers and they earn the difference. The big issue is a social enterprise. The big issue built a reputation for access and reputation, stars like george michael came to the big issue first. Big people such as politicians listened to them. One of the Big issues aims was to go global, copies were sold in australia, japan korea and south africa etc. The big issue helped many of the poor earn some money as the homeless sold them all around the world
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This red top tabloid has less formal language register and is soft news as it does not include war conflict or politics etc instead it inc...
