Asa - Advertising standards authority
- Had set strict rules for advertising in all of the media.
- Have power to "pull" any advertisements of the radio the press or on the television.
- Asa will investigate the complaint and make a choice whether to disagree or to agree with the complaint that had been made
- advertisers have to obey to the ASA rules and regulations of advertising.
ASA also cover
- How advertisers use your personal information to advertise to eg via your texts and emails.
- How sales promotions are run such as draws and competitions etc.
- Making sure consumers get the mail order goods or refunds when ordering from newspapers.
Charity Advertisement Rules
- Hand with care and discretion matters to arouse strong emotions in the audience
- Not suggest that anyone will lack proper feelings
- Respect the dignity of those on whose behalf an appeal is being made
- Not contain comparisons with other charities
- Not mislead or misrepresent in any way about the charity
- Creation of sympathy for the subject of the charity
- Creation of empathy for the subject of the charity shock - make you feel that you have to contribute to the charitable cause
- Involvement - ice bucket challenge, race for life
- annual budget 33.6 bil
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