The Big Issue

The Big issue
The Big issue is a street newspaper founded by John Bird and Gordon Roddick in September 1991 and it was published in four continents. The newspaper is fairly frequent and is released weekly. The newspaper is based in London and Glasgow. The newspaper was first issued in September 1991.

It quotes that the Big issue newspapers mission is to "Dismantle poverty by creating opportunities through self help, social trading and business solutions so this means that the main focus of the newspaper is to create opportunities which means they care about other people. As of February 2018 a circulation of 83,073 sold

Key terms
Circulation - number of copies sold.

Readership - the people who buy the magazine who actually read the magazine.

mass Audience - readership on a large scale

Niche audience - narrow group of readers with a particular interest.

Subscription - where a reader pays for a set number of magazines at a set price and then has them delivered.

Masthead - the title of the magazine

Plug - text that plugs a feature will appear inside the magazine.

Puff - a story that is given prominence on the cover

Cover Star - the celebrity featured on the front cover (normally done to invite bigger audiences)

Anchorage text - text that gives the main image context and meaning.

banner - text on the lower section of the cover

Skyline - text that runs along the top of the cover normally the price or the date or the writer.

Advertising in magazines - without any sort of advertisement magazines would not be read by anyone and if a magazine did not include any sort of advertisement of other businesses then the price of that magazine will be 3-4 times more expensive as the price with advertisements and this is because the magazine will receive some money from advertising other businesses for example mcdonalds could pay KFC to advertise their business.
A magazine with a small circulation is more dependent on advertising than one with a large circulation.

Magazines Aims - It was sold only on screens. A publication revolution. The way it works today is the same way it worked when it first came around in 1991 the vendor's buy it for half the cover price then they sell it to their customers and they earn the difference. The big issue is a social enterprise. The big issue built a reputation for access and reputation, stars like george michael came to the big issue first. Big people such as  politicians listened to them. One of the Big issues aims was to go global, copies were sold in australia, japan korea and south africa etc. The big issue helped many of the poor earn some money as the homeless sold them all around the world