Friday, September 18, 2020
Thursday, May 14, 2020
Music Video Essay
Explain how representations in music videos are chosen to promote the artist(s). Refer to one of the music videos you have studied to support your answer. (10)
In the song "Stop Where you are" Corinne Bailey Rae (CBR) uses lots of different examples of representation however some are shown more clearer than others. The song is represented as looking out for the people who are less fortunate than others and the message of the song and music video that CBR is trying to send is that no matter how old you are you can go through some hard times in life but anyone is able to overcome this if they stay strong. In the music video it shows a teenager looking sad with their hood up and CBR represents herself as a very caring and helpful person by sitting with the teen and showing her support. CBR continues to show her support throughout the video by maintaining support throughout the rest of the music video, this promotes CBR as a caring and supportive person as an artist.
Another way in which CBR uses representation to promote herself as an artist is by using different camera angles and shots to show her supportiveness more effectively - 1 way she does this is with one of the camera angles shows someone closer to the camera to make them look big and strong compared to the person who is further away from the camera making them look smaller and weaker however it is shown that the smaller person is looking up at the bigger person so this represents the character helping the person who is feeling down this again represents CBR as a supportive person due to her message of support that she is trying to give to the audience as a whole and any individuals that struggle with the same kind of problems.
In the song "Stop Where you are" Corinne Bailey Rae (CBR) uses lots of different examples of representation however some are shown more clearer than others. The song is represented as looking out for the people who are less fortunate than others and the message of the song and music video that CBR is trying to send is that no matter how old you are you can go through some hard times in life but anyone is able to overcome this if they stay strong. In the music video it shows a teenager looking sad with their hood up and CBR represents herself as a very caring and helpful person by sitting with the teen and showing her support. CBR continues to show her support throughout the video by maintaining support throughout the rest of the music video, this promotes CBR as a caring and supportive person as an artist.
Another way in which CBR uses representation to promote herself as an artist is by using different camera angles and shots to show her supportiveness more effectively - 1 way she does this is with one of the camera angles shows someone closer to the camera to make them look big and strong compared to the person who is further away from the camera making them look smaller and weaker however it is shown that the smaller person is looking up at the bigger person so this represents the character helping the person who is feeling down this again represents CBR as a supportive person due to her message of support that she is trying to give to the audience as a whole and any individuals that struggle with the same kind of problems.
Monday, May 11, 2020
Thursday, April 30, 2020
Saturday, April 25, 2020
Shelter Advert Notes
Shelter Advert Notes
Asa - Advertising standards authority
ASA also cover
Charity Advertisement Rules
Asa - Advertising standards authority
- Had set strict rules for advertising in all of the media.
- Have power to "pull" any advertisements of the radio the press or on the television.
- Asa will investigate the complaint and make a choice whether to disagree or to agree with the complaint that had been made
- advertisers have to obey to the ASA rules and regulations of advertising.
ASA also cover
- How advertisers use your personal information to advertise to eg via your texts and emails.
- How sales promotions are run such as draws and competitions etc.
- Making sure consumers get the mail order goods or refunds when ordering from newspapers.
Charity Advertisement Rules
- Hand with care and discretion matters to arouse strong emotions in the audience
- Not suggest that anyone will lack proper feelings
- Respect the dignity of those on whose behalf an appeal is being made
- Not contain comparisons with other charities
- Not mislead or misrepresent in any way about the charity
- Creation of sympathy for the subject of the charity
- Creation of empathy for the subject of the charity shock - make you feel that you have to contribute to the charitable cause
- Involvement - ice bucket challenge, race for life
- annual budget 33.6 bil
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