Saturday, April 25, 2020

Shelter Advert Notes

Shelter Advert Notes

Asa - Advertising standards authority


  • Had set strict rules for advertising in all of the media.
  • Have power to "pull" any advertisements of the radio the press or on the television.
  • Asa will investigate the complaint and make a choice whether to disagree or to agree with the complaint that had been made
  • advertisers have to obey to the ASA rules and regulations of advertising.


ASA also cover


  • How advertisers use your personal information to advertise to eg via your texts and emails.
  • How sales promotions are run such as draws and competitions etc.
  • Making sure consumers get the mail order goods or refunds when ordering from newspapers.


Charity Advertisement Rules


  • Hand with care and discretion matters to arouse strong emotions in the audience
  • Not suggest that anyone will lack proper feelings
  • Respect the dignity of those on whose behalf an appeal is being made
  • Not contain comparisons with other charities
  • Not mislead or misrepresent in any way about the charity
  • Creation of sympathy for the subject of the charity
  • Creation of empathy for the subject of the charity shock - make you feel that you have to contribute to the charitable cause
  • Involvement - ice bucket challenge, race for life
  • annual budget 33.6 bil







Deutschland '83 - Representation