Stop Where You are CBR

Shelter Advert Notes

Shelter Advert Notes

Asa - Advertising standards authority

• Had set strict rules for advertising in all of the media.
• Have power to "pull" any advertisements of the radio the press or on the television.
• Asa will investigate the complaint and make a choice whether to disagree or to agree with the complaint that had been made
• advertisers have to obey to the ASA rules and regulations of advertising.

ASA also cover

• How advertisers use your personal information to advertise to eg via your texts and emails.
• How sales promotions are run such as draws and competitions etc.
• Making sure consumers get the mail order goods or refunds when ordering from newspapers.

Charity Advertisement Rules

• Hand with care and discretion matters to arouse strong emotions in the audience
• Not suggest that anyone will lack proper feelings
• Respect the dignity of those on whose behalf an appeal is being made
• Not contain comparisons with other charities
• Not mislead or misrepresent in any way about the charity
• Creation of sympathy for the subject of the charity
• Creation of empathy for the subject of the charity shock - make you feel that you have to contribute to the charitable cause
• Involvement - ice bucket challenge, race for life
• annual budget 33.6 bil
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